FirstCry

FirstCry

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FC15HDFC

Special HDFC Bank Offer for FirstCry Shoppers

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First Cry brings for the shoppers a special deal. Yes, a special deal; you heard it correct. The shoppers can avail a discount of 15% on shopping with HDFC bank credit or debit cards. The process is very simple. The users are required to enter the promo code at the time of checking out from the website. If the promo code is not entered, you cannot grab the discount. The users can avail a maximum discount of Rs. 500 using this promo code. The offer is valid on all the merchandise except combos, bottles and accessories and formula and supplements. The shoppers can get only one discount- actual discount or coupon discount, whichever is higher. The coupon is valid only on MRP and can be used once by one user. Also, the coupon code cannot be clubbed with any other promo code. The offer is valid till 31st December 2016.
Add Favorites last used 03 months 1 days 18 hours 20 minutes ago
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Happy moments at First Cry with ICICI Bank offer

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If you shop on a regular basis for your little one from First Cry, then ICICI Bank has indeed added some happy moments to your shopping experience. All ICICI Bank debit and credit card users and customers using the internet banking facility can enjoy the happy moments with the most exciting discount offer of 15%. To avail this offer, you simply have to log on to your website and select the products you wish to purchase. You are then required to enter the promo code to get this discount offer of flat 15%. The offer is valid on all the products. The customers can avail this offer only till December 31, 2016.
Add Favorites last used 06 months 19 days 12 hours 41 minutes ago
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Bring joy to your shopping with Kotak Mahindra Bank offer

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First Cry is the best place to shop for the baby and other kids products. The joy of shopping augments with the superb offer from Kotak Mahindra Bank. With HDFC Bank, the shoppers can enjoy a flat discount of 20% on their shopping. With this offer, you can grab a maximum discount of Rs. 500 on your shopping. The offer is valid on the MRP of products and is not available on diapers, formula and supplements, combos and bottles and accessories. To redeem the offer, the shoppers can choose the products of their choice and then enter the promo code at the time of checking out from the website. To avail this offer, the shoppers need to pay using their Kotak Mahindra Bank Debit card or internet banking facilities. The superb offer is valid only till 30th September .
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FirstCry – Providing The Best Products For Parents To Pamper Their Child With

Being a parent is an absolute bliss and especially for people, whose kids are either just born or are still quite young. This primarily because most parents believe that they are able to relive their childhood through their kids. This is also a reason why most parents want to pamper their kids with the best of everything that they the child needs or desires.
Sadly, Indian parents had to make do with the limited choice of options in terms of both the quality and variety of products that they could get for their children. But that was about 6 years back, when FirstCry.com was yet to be established. In a market where most parents were forced to rely on family led choices for baby care and growth products, FirstCry.com opened up a wide avenue of choices, enabling parents to choose from millions of products offered by thousands of renowned brands.

Birth Of An Idea

When engineer and first time entrepreneur, Supam Maheswari, was blessed with a baby daughter in 2002, he like most other parents wanted to place the world at her little feet. However, all he could do was coverthe distance of 18 kms from his house in Pune on a regular basis to get the best baby care products for his little princess.

Thankfully, Supam also used to travel abroad frequently and could afford to get things for his daughter that was not easily available in India. Having faced the challenges of getting the best products for his child, Supam began to realize that most parents in India were unable to get the finest baby and kid products for their children, despite the fact that the that the baby market in India had a value of more than 30,000 crore even at that time.

So, gradually an idea started to develop in the mind of Supam about turning the abundance of opportunity created by the inaccessibility of high-quality baby and kids products. The challenge however, was to crack the extremely tough yet attractive space and hope for a change in the shopping behavior of parents after winning their trust and respect.

Formation Of FirstCry.com

It took 11 long years for Supam to turn his idea into a reality, leading to the founding of Firstcry.com in November, 2010. He joined hands with his former colleague and fellow IIM alumni, Amitava Saha, with whom he had started another set up another business earlier also. The aim was to provide parents with a platform where they could get the best branded baby and kids products for their little one in a simple and hassle free manner. Six years later, Mumbai based FirstCry has today emerged as the leading provider of goods in the baby care segment.

Standing Apart From The Crowd

Unlike other online vendors, FirstCry.com has not restricted itself to the virtual world only. The company offers its products through no less than 100 physical stores in various cities across the country. What is even more interesting that the company, has chosen to set up most of these stores in Tier II and Tier III cities with only a couple of them established in metro cities.

The decision of choosing smaller towns and cities was made to help the parents in these cities to overcome their inhibitions of shopping online. As a part of its future growth strategy, the company intends to open more store in other cities taking their total number to 400 by 2017. This would be a major achievement given the fact that the baby care market in India is still quite unorganized and there are only a handful of websites that have been catering to the needs of this vast market.

Ensuring maximum customer engagement has been a high priority for FirstCry.com and also one of the major reasons for its success. In keeping this objective, the company relies on using social media in an extensive manner to learn about the needs and expectation of its customers. The company also provides an assurance of enhanced savings for the customers by providing special bank offers & discount coupons for repeated buying and subscription services.

Thanks to the conscious efforts of the company and its customer centric approach, FirstCry today has no more than 5, 00,000 registered customers. In addition, the company offers more than 70,000 products from around 700 top Indian and international brands through its website as well as retail stores.

In order to further enhance the online shopping experience of its customers, the company enables them to zoom the product photographs to the level where they can actually read the information provided on the product cover to help them make informed decisions. In terms of payment, the customers can choose to either pay online or opt for cash-on-delivery facility offered by the store.

Operating Strategy

From the day of its initiation, the focus of the founding partners of FirstCry.com has been on minimizing cash-burn. For this they have developed a point-of-sale IT system that helps them to monitor the sales at each store as well as through the portal. The system developed inhouse, helps the company save a large amount of money it would otherwise be required to pay to third-party vendors providing such services.

The company also employs a dedicated sourcing team, that works in close co-ordination with more than 150 vendors in both domestic and international markets to source the best quality products from top brands at most cost-effective prices.

The company also makes it a point to confirm every order placed on the portal through an automated email or telephone call made to individual customers. This procedure is followed only in case of customers, who opt for cash-on-delivery service and the products are dispatched only after the order is confirmed by the customer to avoid additional expenses in the form of delivery charges.

The company also follows an inventory–based model, and ships products to customers across the country from one of its four warehouses located in Pune, Delhi, Bangalore and Kolkata. This ensures that the customers do not have to wait too long for getting the products of their choice, which in turn helps to enhance their level of satisfaction and trust.